A showcase of my design for upmarket magazine SilverKris (Singapore Airlines' Travel Magazine). I have brushed up my aesthetics sense greatly working in traditional print area. Composition, the most important factor among other design aspects, is critical in making or breaking the success of a print page. Unlike a digital product, a print page has no stunning interactive features to engage users. Instead, it stands out through a well-structured composition and strong concept.
For the article ‘Traditional local food made modern’, instead of using stock images I took the initiative to organize a photo shoot in various food establishments, each well known for the respective dishes. My contribution started from visual concept, art direction for outdoor photo shoot sessions, pictures editing to this final page layout.
This is the cover spread for feature journal story in one SilverKris issue. The article consists of six destinations and my design concept was to illustrate the idea of all six places on the opening page. The challenge lied in creating a visually appealing layout that shows the destinations at one glance without cluttering the page.
I conceptualized the idea of the print page ‘Street Snack’ (left) with the digital edition in mind. As photos were commissioned, I managed to take multiple sequence images to animate the tablet page afterwards. My contribution to this page is the overall concept, commissioning/art directing photographer and food stylist and design of final page. In the fishing page (right), I faced the challenge in how to illustrate the different fishing methods with limited stock images and yet in a creative way. I decided to bring the fishermen pictures and other visual elements together by image blending, an idea initially held skeptical by my team. Then final page turned out to be well liked.
The gadgets were taken at different angle and under different lighting conditions. A lot of editing was made to make this composition look real. The background and color of the page are manipulated such that they express the survival theme.
This page from two issues contains snippets of information that are laid out in an interesting way to make up for the less exciting photos.